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MENA Tempo led the Xiaohongshu campaign promotion for the 2026 Ras Al Khaimah New Year Fireworks Celebration, helping the event reach Chinese-speaking audiences across the UAE and the wider Middle East region.

As the campaign coordinator, MENA Tempo managed the creator strategy, content direction, blogger activation, and publishing execution across Xiaohongshu.

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Project Background

Ras Al Khaimah is becoming a popular destination for UAE residents and tourists during New Year and holiday seasons.

For Chinese-speaking audiences in the UAE, Xiaohongshu is an important platform for travel inspiration, destination discovery, restaurant recommendations, and lifestyle decisions.

The campaign aimed to position the Ras Al Khaimah fireworks celebration as a must-visit New Year experience for Chinese residents, tourists, families, and young travelers.

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What We Delivered

Creator Activation  
We activated UAE-based Chinese lifestyle and travel creators to produce localized content around New Year travel, fireworks, holiday experiences, and destination recommendations.

Xiaohongshu Content Strategy  
We shaped the campaign message around real travel experience, visual storytelling, practical tips, and festive atmosphere.

Audience Targeting  
The campaign focused on Chinese-speaking communities in the UAE, including residents, tourists, families, and lifestyle consumers.

Campaign Execution  
MENA Tempo coordinated creator communication, content scheduling, publishing timelines, and campaign follow-up.

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Campaign Value

Through concentrated Xiaohongshu promotion, the campaign helped increase visibility for the Ras Al Khaimah New Year Fireworks Celebration among Chinese-speaking audiences.

The creator-led content made the event feel more accessible, relatable, and worth visiting, turning online attention into real travel interest.

This project demonstrated MENA Tempo’s ability to connect UAE tourism events with Chinese audiences through localized content, creator networks, and platform-native promotion.

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Services Delivered

Xiaohongshu Campaign Strategy  
Creator Coordination  
Content Planning  
Chinese Community Reach  
Campaign Execution